What are the marketing mistakes that you are most aware of?
It is difficult for us to count them on our hands, however, the example of bad marketing in the hands of Kotex Guatemala has already sneaked into the 2024 Olympus as one of the Companies with the worst examples of bad marketing strategies, but by a lot.
A notorious and very unsuccessful campaign in several billboards in the city has lit an incandescent fuse that is more alive than ever: International Women's Day.
Rarely has it been remembered that a company entirely dedicated to women made such obvious and blatant misuse of marketing.
Join your friends from Busca Marketing, that is, us, to get into the Kotex Guatemala gossip and learn the consequences of bad marketing like this.
1. Kotex Guatemala: Bad examples of social marketing
In a tremendous demonstration of a bad marketing strategy, Kotex Guatemala ordered billboards to be placed with two words: Women and Useless.
A jewel.
If you have questioned:
- What is bad marketing
- Bad marketing examples in Google
- Marketing mistakes of large companies
Well, Kotex Guatemala did everything possible to appear in the first place in organic searches.
What was this pad company looking to achieve?
For them, it was very obvious.
That people were not able to put together both ideas and that, later, another billboard would be placed saying "31 of the 100 WOMEN..."; Look, we better share the image:
Negative marketing, bad marketing, bad marketing…
Whatever you like to call, Searchers. If you thought this is something out of place...
Now see what the meaning of the strategy was:
Outrageous and in very bad taste. One of the marketing errors that will reach the top 10 in 2024 as a candidate for one of the most regrettable advertising events.
But why?
2. The bad marketing habit: Lack of empathy for women in 2023 courtesy of Kotex
Last year, the Kotex brand had another notorious bad marketing mistake.
They named the image of one of their campaigns Manuel Turizo.
Regardless of whether you enjoy their music or not, that's obviously not the point.
The point, obviously, is to understand what the hell a man is doing wanting to "talk about the normal #es period."
What causes bad marketing? Marketing errors like this type only end up tarnishing brands due to their lack of planning, strategy, and their palpable lack of content creation.
And well, you may also be wondering "what are the big marketing mistakes after something like this?"
Well, not learning from the lesson.
We are talking about the fact that, in less than a year, the feminine pad company Kimberly-Clark Corporation begins to misunderstand the objective of the product and demonstrates to its consumers that it is better to be viral than to be empathetic.
But with one of these marketing mistakes, one would assume that the company would have taken note, however, it seems that they have liked the notoriety for all the bad reasons and... it is working for them.
3. Examples of bad marketing strategies on March 8
Just as we share with you how our friends from Burger King UK They received a great award for saying that women belong in the kitchen and then went out to explain their poor marketing strategy. Kotex Guatemala wanted to justify itself in the face of the evidence.
And given the evidence of the crime, we must take responsibility for the impact that a message like this can have.
Many companies seek to hang on to this date to bring out their ignorance of the issue, misogyny and ignorance of the meaning of this movement of women's social struggle.
Intentions of wanting to pay or increase the visibility of something as important and relevant as women, within their individuality and as part of the ecosystem of society, will always be appreciated.
This is why seeing companies make such childish, implausible marketing mistakes makes people turn against them.
If Kotex Guatemala outsourced to another digital marketing agency, the process went through at least 3 teams:
- External digital marketing company
- Kotex Marketing and Communication Team
- Managers in charge of approving investment in spectacular
We understand that the owners of spectaculars are not going to be questioning their clients about what they order to be placed, but something of this type could even merit some question so as not to miss the opportunity.
Bad marketing strategies abound in the digital age.
Don't be part of one of them.
4. Consequences of bad marketing
As expected, Kotex Guatemala is at the epicenter of an earthquake of its own.
Our new best friends from Saba are treating themselves like rarely before.
So that we can size up, Search Engines, what is happening with the example of Kotex's bad marketing, the great beneficiary of this catastrophic error has been Saba.
Saba has not had to take out advertising, buy billboards, or hire influencers to finish off Kotex.
Not going out to water it has been enough.
He already did it too Bud Light At the time, forget who your consumer is, your target audience or buyer persona, whatever you want to call it.
And the losses were millionaires.
Mi-llo-na-rias.
5. Conclusion
Once again it is confirmed that digital marketing is not for everyone.
Not for all employees nor for all companies.
Building a digital marketing strategy requires a lot of knowledge:
- The client's
- Of your product or service
- AND ITS TARGET AUDIENCE
But large corporations continue to ignore and denigrate this last point.
In this desire to pursue super "originality" in the creation of content or external communication, the level of discredit they experience due to the great consequences of bad marketing are completely quantifiable.
But once trust between consumer and company is broken, it is difficult to reconnect and strengthen the bond that was once sustained.
We consumers are loyal for many reasons, generally it doesn't take much for us to decide on this or another brand.
However, these types of examples of bad external marketing practices can result in layoffs, negative marketing, and the obligation to reverse these painful situations as soon as possible.
Unfortunately, many times, the statements issued by companies turn out to be worse than the original error, which is why, at Busca Marketing, we invite you to take into consideration the prestige of any digital marketing agency you approach.
Strive, yes, to be original, but take your clients into account. To their consumers. To all those people who provide fidelity Without expecting anything in return.
Remember that if you are looking for Marketing, we help you find it!
