The consequences of bad marketing are within the reach of the most lively but also the most indecent.
It is difficult to be political in all the issues that arise every day in a society with so many changes and transitions in so many ideologies, dogmas and axioms.
Companies invest an amount between decent and important to be able to carry out social communication in peace but that also adapts to the needs of the market.
Unfortunately, these usually do not correctly filter the people who will be behind a monitor answering on behalf of the organization or they do not properly train them to know what topics are simply They should not be touched.
And no, Search Engines, don't think that at Searching Marketing we tear ourselves apart for what other people may say or not do.
But marketing is good or bad depending on where we are standing.
Today, we bring you our blog post dedicated to the Director's favorite team: Atlas FC.
But before you want to brand us as one of many companies with bad marketing, this blog does not intend to approve or reject what was written by the main actors in this bizarre and quite unnecessary story.
1- Consequences of bad marketing: Atlas FC + Nazism = Bad and bad
Last year, the 3-time heroic and last two-time red-and-black champion from Guadalajara (the Director asked us to place this sentence by force) was involved in a very atypical and thoughtful controversy on X, once a Tweeter.
Atlas FC was playing a match against New York City in the bombastic "Leagues Cup" and with just minutes left to conclude the match, the VAR (Video Assistant Referee, cough-cough) disallowed a goal that looked legitimate for the American team.
At Searching Marketing we believe that this goal should have gone up on the scoreboard, even though our dear and highly esteemed Director says otherwise.
Well, without thinking twice, a great hero of social networks and digital marketing such as "Wereveretumorro" tweeted that they were helping Atlas and that this time, in another tournament, they continued to support him:
And although the community in X benefits from the good and bad use of marketing, particularly the second can provide us with examples of bad external marketing practices; The laundry is washed at home.
It would be unfair to say that all opinions are valid and that not all opinions should be taken seriously.
It is easy to give an opinion from ignorance, but doing so from deceit is perceived more quickly.
Below, we explain why.
2- Practical case of bad marketing strategy: Courtesy of Atlas FC
Fundamentally, the response of the Guadalajara team resulted in a poor and very bad implementation of digital marketing.
The example of bad marketing could not be more obvious than this case.
Since Atlas won its first title in 70 years, much of that achievement has been discredited by the accusation of very questionable refereeing decisions.
Whether you believe that Atlas has benefited or not in the last tournaments, we leave it to your consideration, Searchers.
The fact with this tweet from Werevertumorro was not about whether it was a valid goal or not, but rather the corollary of "referee aid" that had been benefiting the Atlas FC from 2021 to 2022.
The unthinkable came later, with serious consequences of poor marketing.
Regardless of whether they are basic employees or are in scholar, Community managers have a great responsibility in representing the communication of the company, business or brand that confers this task that seems unavoidable, but is not at all.
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The misuse of marketing took over the Atlas CM and he responded to a very risky tweet, like the one you will see below:
3- Bad social marketing, courtesy of Atlas FC
In parts, Search Engines, in parts…
If you know, we would love for you to share it with us, but we frankly don't understand:
- Could the Atlas CM really not have used another analogy?
- What was your creative process to believe that this was the answer that the Orgeli Sports partners would give?
- Was it necessary to highlight "Hitler's right hand"?
- Is it a mere coincidence that the Atlas shield and the swastika share the same colors?
The wave of comments was immediate.
If you have asked yourself "how many companies do bad digital marketing?" and they did not have a very clear answer, Atlas FC is here to stay.
The causes and consequences of bad marketing can range from:
- Delete a publication until you lose sales
- Losing the trust of customers loyal to the brand
Nor can we say that the Guadalajara team is one of many companies (greetings to Bud Light) with consecutive bad marketing strategies.
But it is one of many that fell into the category of Twitter marketing strategies that went wrong, quite badly.
The red and black squad had to issue a press release, in the manner, as you know, "regretting what happened", "we reiterate our solidarity, friendship and affection for the Jewish community."
That size.
As stipulated by the Mexican Football Federation, The Friends of the Ball They could have been subject to a fine between 51 thousand and 415 thousand pesos.
Cheap to take away.
Beyond the financial fine, the bad marketing image left by the CM of Atlas should serve as an example to us that, as long as we are in a company and it pays us a salary, low, high, whatever you like, We cannot answer in our own capacity.
4- Consequences of bad marketing
We believe that the following may be left out, but the terror that Nazism rooted in the world will never be magnified or quantified.
As marketing agencies, it is up to us to understand the communication, tone of voice, and the clientele in front of whom we are posing as the company they turn to.
For that, countless are done:
- Market studies
- Surveys
- Algorithm adjustments
And other eccentricities to connect with prospects or simply create a community that enjoys being part of something more.
So, at Searching Marketing we are sure, we do not believe, we are 100 % sure that it was unnecessary to cite a war crime from one of the darkest movements against humanity.
Mixing sport and politics with a religious background is a very bad implementation of digital marketing.
This leads to bad processes and incorrect use of marketing tools.
Networks in their own right must be used with passion, with joy, with sarcasm, with satire, but never with fraud.
And yes, the Aga Academy group remained one of the many brands with poor digital marketing.
All courtesy of an emboldened and very unaware CM.
The consequences of bad marketing are unlikely to be catastrophic, but there is no reason to tempt fate.
Remember that if you are looking for a social media strategy, community management, or are simply looking for Marketing, we help you find it!
Ps: Credit to @ratlismo for the design of the cover photo. Well played.
