The risks of bad marketing are within the reach of any unthinkable decision.
Last 2023, the young actor Noah Schnapp had to participate in a video where he is seen handing out stickers with the phrase "Zionism is sexy" and "Hamas is Isis."
Turbid and turbulent.
Search engines, there are issues that have to be handled seriously and with great maturity.
Regardless of the positions of Searching Marketing, the fact is that an absurd, unnecessary and very painful manhunt was unleashed in Palestine/Israel since before we were born.
Of many nuances and tints, but this conflict rests strictly on these 3 pillars:
- Religious
- Political
- Armamentist
Nobody can deny it.
And in this preamble, actor Noah Schnapp made a mistake that generates almost irreparable negative marketing.
His support or lack of empathy towards the conflict that has been going on in the Middle East for decades was echoed in the entertainment industry and has seen his image severely bruised.
But let's go in parts. Why were we interested in this topic when there have been many other actors involved in this type of controversy?
We will see it below.
1. Risks of bad marketing: Public Person + Video + Religious Posture = Recipe for disaster
Throughout history, many actors, singers, directors, athletes, touch very sensitive chords when they speak out for or against situations:
- Policies
- Religious
- Social.
At Searching Marketing, we understand that there are different thoughts, ideologies and many philosophical currents of life, religion, ETC (we would never finish) but when a rising or established actor comes out to give his opinion or simply to show his little knowledge of the subject, the rush of criticism is non-negotiable.
The Gabacho actor did not even know where the criticism and cancellations were coming from.
We will be brief, seeking not to take anything for granted:
He Zionism It is a political-philosophical-religious current (give it the same) where the Jews had to establish a State in Palestine, all by intervention and divine right.
Beyond that, the truth is that we would move into areas very far from marketing; The reality is that Zionism continues to promote the displacement of Jews in Palestine.
Being Jewish does not mean being a Zionist.
So why did Noah Schnapp's video gain so much notoriety?
First, because he is Jewish. That there is not one atom of bad. However, this conflict that has been terrorizing locals and strangers, has 3 positions:
- In favor of Israel.
- In favor of Palestine.
- Neutral: Which is generally not wanting to go against the oppressor.
The point is that taking this matter so lightly has triggered any number of negative comments and bad marketing for the young and charismatic actor.
What did you say afterwards to try to mitigate the backlash of said video?
2. Noah Schnapp and Stranger Things happening in his videos
The video we are commenting on is history. It is an indelible mark.
Subsequently, the actor uploaded a video to TikTok, as could not be expected otherwise, talking about how what he says or thinks had most likely been taken out of context.
That he has talked with friends from the Palestinian context and that he has learned a lot.
But do we already believe it?
Such a delicate issue cannot generate change without first experiencing a breakup.
But is this breakup about public relations?
Of projects that fell apart as a result of bad marketing?
Or is it due to canceled sponsorships due to the negative marketing Noah is experiencing?
At Searching Marketing, we do not doubt that the dialogue has given the young actor a new perspective on the conflict and the reality of his town, but the havoc has only just begun for him.
3. Ice Law on the set of Stranger Things
Whether it's apples or pears, a rumor spread that the agents of the other actors in the cast of the very famous and very successful series of Stranger Things They were recommended to stop talking to Noah and avoid any type of interaction that would result in videos or photographs that could come to light, damaging their images.
There is also a rumor that the American actor has had to seek psychological help to deal with this rejection by the cast that has seen him grow in the last 4 seasons.
Regardless of the friendship that unites them, the risks of bad marketing for all the actors involved are very high.
Although we all make mistakes, this type of bad marketing management has tarnished and squandered the careers of other artists who were going to become established stars.
Even recently, Hunter Schafer She was arrested for protesting against the genocide that occurred in Palestine.
Well, many people, jokingly (or not) asked for Noah to be released and arrested for his negative comments in favor of what is happening in the Middle East.
The reaction has been very extreme. Does he deserve it?
4. Risks of bad marketing available to everyone: Conclusion
At Searching Marketing we find this case interesting, since it involves one of the hardest and most difficult social problems to navigate, which is genocide.
Contemporary actors, singers, and idols face the difficult task of maintaining an impeccable image, far from the risks of bad marketing that a 5-second video could cause them.
Lack of advice on personal image issues?
If any of you Searchers were a superstar, is there a video that would compromise your name, your image or your financial future?
Surely there would be some publication, photograph, video or comment that did not leave them very well located.
That is why it has become so important to have good interpersonal image management regardless of the business, job or venture that you seek to consolidate.
Stranger Things is by far one of our favorite series, but it will surely be difficult to see a person, even acting, when we know that their intentions towards the bad marketing received may be due more to a question of image cleanliness, rather than an openness and a more conscious vision of what is happening in the Middle East.
And remember, whether you need to create your company's image, revisit a past mistake that is compromising you:
If they are looking for marketing, we help them find it!
